Getting the Most from Your Online Presence

More than 10 years after the popularisation of the internet as a means of mass marketing, entrepreneurs are still finding this frontier a place one could easily get lost in.  Case in point are the millions of entrepreneurs worldwide who are finding out the hard way that having a fantastic looking website doesn’t necessarily ensure [...]

Growing Your Business: Top Five Tasks You Must Perform

In the world of business, nothing but change is constant – and change is the means by which the Darwinian process selects the businesses that are likely to survive.  Thus, for entrepreneurs, a stagnant business is almost always a dead business.
So what are the top five tasks that you must perform to grow your business [...]

Are you making use of the PAYE subsidy?

Do you know that you could actually obtain financial assistance from the government if you outsource your payroll tasks to an accredited payroll services provider?  This government assistance is more popularly known as the PAYE subsidy that especially favours small employers like you.  If you are not taking full advantage of the PAYE subsidy, then [...]

How Skype has changed the way we communicate

Communication is the act of transmitting thoughts, opinions, ideas, and information (the message) from one person (the communicator) to another (the receiver).  It is a process that requires a medium.
Traditional communication medium
Traditionally, business management communicated with employees through written memoranda.  The boss would dictate or type the message, make copies of the memo and distribute [...]

The Good, the Bad and the Ugly of Podcasting for Small Businesses

Small businesses have found their perfect marketing method – podcasting – or have they, really?  Podcasting may be the next best thing since sliced bread but it isn’t truly that different from other marketing methods.  Podcasting, just like any marketing method has a good, a bad and an ugly side.
The Good:  Make Your Mark
Podcasting is [...]

What your business card says about your business

I am often asked about what details should go on a business card.  This article attempts to give my views.
In this day and age, information technology has become so advanced that everything, it seems, is done online.  Marketing is no exception – search engine optimization (SEO); pay-per-click (PPC) advertising; article marketing; directory placements, and such [...]