Identify your target market for the best results
Before you begin, you must understand one thing. No matter how much money you spend on your marketing strategy, your attempts will be fruitless if you are marketing to the wrong audience.
Before you implement any marketing strategy, first identify your target client.
Determine who wants and needs your product or service. This will ensure that your [...]
How to promote your business
As you know, customers are the lifeblood of your business. Without them, your business doesn’t stand a chance at success – and will crash and burn along with the many other small businesses that don’t survive their first five years. No matter how much time and money you spend on your marketing efforts, you will [...]
Do you walk the talk?
Christopher Reeve is a hero to many people. His unbelievable courage after a terrible accident was truly an inspiration to many. Here’s a quote from him that I admire:
“I think we all have a little voice inside us that will guide us…if we shut out all the noise and clutter from our lives and listen [...]
You Don’t have to Have all of the Answers; It is okay to Seek Help Once in a While
If you are too proud to ask for help in your business, you are missing out on many valuable learning opportunities. Mentoring is an essential tool to utilise in business. Mentors, business associates, friends and family can all provide valuable insight to assist you in your business success. Mentoring is one of the best sources [...]
Good financial management
Good financial management is essential to the survival and success of every business.
Unfortunately, many small business owners have relatively limited exposure to financial management and are unaware of how strategically important it is to their business’ performance.
In general, financial management deals with the procurement of funds for a business and the effective use of those [...]
Value your time as you can bet your customers won’t
Owning your own small business isn’t just a normal job, its 15 jobs or more all at once. You have to be your own PR specialist, marketing manager, bookkeeper, and receptionist in addition to the overseeing the primary product or service of your business – be it website design, marketing consulting, or pottery production.
It is [...]
Improve your business with key performance indicators (KPIs)
For those of you who are constantly looking for ways to better manage and improve your business, key performance indicators could prove to be a good solution. Key performance indicators, also known as KPI’s, are financial and non-financial measurements that help a business understand how much progress it has made in achieving its goals. Before [...]
4 ways to reduce your costs
The little details can make a big difference in the world of business. It is more likely that a small business will experience a surge in profits due to its implementation of a series of small cost-cutting strategies rather than the acquisition of a huge new client.
Cost cutting strategies for your small business don’t have [...]
How to get your Bank Manager to sanction your loan application
Financial skills are one of the most important skills to master in business. You will need financing at some stage in your business; beginning, expansion, or for equipment purchases. Understanding what a lender will be looking for and being able to provide it, will improve your chances of financial success.
Financial Ability to Repay
One of the [...]
How to Set up Effective Terms and Conditions Before you Sell on Credit
Setting up effective terms and conditions can be a challenge for many small business owners when they are formulating their payment infrastructure. Extending credit can be an effective small business strategy as it allows your business to establish customer loyalty and to increase sales with customers who would not do business with your company otherwise. [...]
