Mark-Gwilliam.com
Mark Gwilliam
International business consultant and business coach
Posted By Mark on October 28th, 2010

This article illustrates how enterprise wide risk management has evolved over the last few years and emphasises how organisations can benefit from adopting it.

 

You Are Viewing Business consulting

Content Management: Are You Using the Right Software for Your Business?

Posted By Mark on November 5th, 2007

More and more companies have been jumping on the trend of a customer-oriented business. Websites like Friendster, MySpace and YouTube are all testaments to the power and the allure of user-generated content.

In order to succeed in such a content-intensive enterprise, you’ll need to integrate content management software into your business’ operations. You probably know what this is; in fact, you’ve probably heard your fair share of sales pitches for them. Despite all the hype that these software vendors generate, many of the programs being offered do not work. This post will cover the necessary elements of any good content management program so you can determine whether your content management software is working and appropriate for your business.

Necessary Characteristics

Portability and Compatibility

Your CMS needs to make it easy for customers to both import and export content on and off your servers. Your CMS should be able to handle different kinds and formats of multimedia and not just text-based content. Also, make sure that your CMS is compatible with the systems that your customers are bound to use. There’s nothing that turns a customer off more than a system that’s frustrating to use.

Versioning

Any site that focuses on user-generated content will necessarily be very dynamic. Changes in terms of the site’s format and design will be frequent, and even more so in terms of the site content. Your CMS should be able to handle versioning at both the element and the page level so that maintenance or even rollbacks can be done with maximum efficiency and minimal loss of precious data and content.

Customisation

One mistake that many content-heavy companies make is thinking that there are only a few types of content management systems and content management software available. This is laughably untrue. In fact, there should be as many types of content management systems and software as there are companies. That’s because each company has its own needs and methods of handling content, and it’s the software that should conform to the company, not the other way around. Customisation is an important factor and feature if you want your software to be optimised for your business’ operations.

Good v Expensive

In a 2003 survey by the Information Architecture Institute, price was a very big factor that led companies to use mediocre or inappropriate content management software. Majority of the respondents said that commercial software was too expensive, which, the IAI said, hindered the effective and efficient use of content management software and systems. Fortunately, content management software has since matured.

Nowadays, it is a viable option for businesses, including your own, to get open source software and then just modify it to their needs. Open source software is free for public use and is very customisable. All you would need is a programmer who is well-versed in content management software languages like Java, PHP and MySQL in order to get a much cheaper content management application tailored to your needs. You’ll be saving on costs because you’ll be grouping together the role of designer, implementer and maintenance into the single salary of your IT staff.

In the same way that content-heavy businesses (like yours, presumably) tailor themselves to their customers’ needs, the content management software you use can and should be tailored to your needs as well.

5 Must Do Tips before You Change Accounting Software

Posted By Mark on November 2nd, 2007

When it comes to technology, change is an ongoing process. You can never stay with just one type of computer/software or youll just get gobbled up by your more technologically updated competition. Therefore, should the time come for you to change accounting software, you should treat it more as an investment and not just as an expense. Below are some tips to help you maximise returns, minimise cost and make the change as easy and as beneficial as possible for everyone concerned.

Assess Your Needs

Before anything else, you should first find out the needs of your company or your organisation. This is perhaps the most important step in the entire process of preparing your organisation for a change in accounting software because it will determine the type of the accounting software youll get and the kind of functionality and scope youre looking for.

Set Your Goals

This step will just carry over from the previous step [Assess Your Needs]. Make sure that your goals are realistic too. If youll be changing your software on a very limited budget, dont aim to find one that does every single step of the accounting process. If it looks like you cant afford the latest and most sophisticated software, look for one that will satisfy several or most of the steps of the accounting process in your organisation.

Consult Both the Accountants and the Techies

While youll most probably be talking to your organisations accountants about the entire change, its also a good idea to coordinate with your IT personnel. Because your new software will necessarily run on a computer, you have to ask them whether it can be integrated into your organisations current system and, if the new software wont, what modifications will have to be done. Also, ask whether the change will allow your organisation to comply with industry standards.

Create a Panel with Everyone Represented

Of course youll be creating a panel to screen your new software prospects. But instead of the usual mix of top-level bosses and management heads, throw in some of your accountants and some of your computer systems people. Aside from cost considerations, you should also take note of their input because theyd be the ones to notice certain aspects of the prospective software like usability and scalability important factors that your managers might not notice or, even worse, not even know about.

Be Formal about Your Inquiry

The size of your organisation doesnt matter. Whether youre going to ask for a quote or are soliciting a bid, be as formal as possible when corresponding with a prospective software provider. When they know that theyre dealing with an actual and legitimate business, theyre more likely to give you the business edition software and not just the usual consumer level stuff. When youre talking about software that your organisation will be using across several computers for the next several years, that sort of consideration will matter.

When changing software or anything in your operations, for that matter, always remember to take input from several levels and to always consider how the software will work, not just how much it costs. In the long run, youll want a piece of software thats modifiable and future-proof rather than one that was just cheap at the beginning.

Employee Feedback: Listen and Learn

Posted By Mark on October 25th, 2007

Employers have come to realise that one of the best things they can do for their business is to get feedback from their own people.  While listening to customers’ suggestions and complaints is important, soliciting the input and ideas of employees can be priceless. 

What You Learn from Listening 

Your employees are your “contact people” as they are the ones who directly deal and interact with your customers.  If your employees are dissatisfied with their working conditions, they are unlikely to pass on a good vibe to your customers.  They cannot serve with a smile if they have nothing to smile about.

 

When employees are dissatisfied, moreover, they will not stay long.  Employee turnover rates would be high and this can not be good for your people’s morale – why be friends with your office mates when you or they’d be gone soon, anyway?  With high turnover rates, moreover, you’d be forced to devote a lot of time (and company resources) on hiring and training new employees so you’ll have little or no time to growing your business.  You’d be dealing with the employee learning curve again and again.  Inexperienced employees also means more mistakes.

 

Employees, moreover, are not machines.  When they work, they think and they usually have an opinion about the way things are being handled, the company policies and how the business operates.  Your employees are therefore good sources of ideas for your business’ overall improvement.

 

Imagine, then, what mere listening to employees can do and give you.  If you listen to your employees, you will LEARN a lot of things.  You will learn what your employees think about the way you run the business, what company policies are hindering your company’s growth and what needs improving on your product or service.  If you listen to your employees, you will know what pleases and bothers them so you can introduce programs that will improve your employees’ satisfaction with their jobs.  By so doing, you will retain more of your employees.  This, in turn, means better and more experienced employees dealing with customers (this means greater customer satisfaction), satisfied and happy employees (motivated employees who have the good of the company in mind) and less time/effort/money wasted on training new hires (efficient use of company resources).

 

Overall, if your listen to your employees, your company can improve for the better.

 

Listening to Your Employees 

How do you listen to employees?  There are many ways.

 

Survey:  You can do an employee survey; you can formulate a questionnaire and distribute it to your employees.  To make sure you’re capturing the information that you need, you can ask professional researchers to make the questionnaire for you.

 

Meeting:  You can also set a meeting with your employees and directly ask them what for their feedback.  You must be careful here; you don’t want to offend people by shooting down their ideas just because you personally think such ideas have no merit.  During the meeting, just listen and take down notes.  Then, you can analyse the information you have gleaned on your own.

 

Discussions:  You can meet with each of your employees for a more in-depth and personal discussion.  This will give you the privacy that you need so you can get useful suggestions without being wary of embarrassing your employees.

10 Reasons to Buy an Existing Business

Posted By Mark on October 17th, 2007

Starting on the path of business is hard and choosing the specific path is even harder.  Nevertheless, no matter what path you choose, there will always be risks that you’ll have to take when starting a business.  Going into business, though, doesn’t always have to be a leap of faith.  Although there will always be an element of risk involved, you can considerably lessen the risks by buying an existing business.

1. Facts vs. theories:  You will have a great deal more facts to work with.  Some of these facts are the average revenue per month, the inventory turnover, the number of new customers, average profit per month, etc.  More facts mean fewer theories and less guesswork.

2. Existing system vs. experience:  With an existing business, all you have to do is to improve on the systems and infrastructure that are already in place.  If these were working right before you bought it, then there will be less chance of making the expensive start-up mistakes that entrepreneurs always charge to experience.

3. Shorter ROI time:  Typically, ROI timeframe is shorter.  You don’t have to spend as much time building the business; operations can commence the day after you sign the papers.  You do away with the development stage and go right to the production stage.

4. New vs. second-hand:  Most (if not all) of the equipment, furniture and other assets are second-hand.  This represents considerable negotiating leverage when it comes to the business selling price.  Second-hand assets are always cheaper than new ones although they are not always inferior in quality.

5. Existing customers:  When buying an existing business, you get the business’ existing customers as well.  This means you don’t have to go through nerve wracking months of hoping for customers to stumble in.

6. Experienced employees:  You also get the business’ experienced employees.  This means less training costs, fewer mistakes and fewer aspirins on your part.  But then of course, the task of breaking bad habits falls upon you as well.

7. Better financing options:  When you buy a business that is at least two years old or more, you also get to buy the financial options that come with the track record.  Banks are ‘friendlier’ to businesses that have been up and running for at least two years.  This gives you the option to take out a loan to augment the business capability or to upgrade the operations.

8. Known vs. unknown:  An existing business would also have (for good or bad) an established place and identity in the market.  This means that you don’t have to fight hard for a place in your target niche.

9. Having a mentor plus flexibility:  When you buy an existing business, you also get a mentor (the seller) who can help you learn the business thoroughly.  This is almost as good as going into business as a franchisee.  Unlike a franchisee though, you will have more options, more flexibility and total control when it comes to making crucial decisions about your business.

10. Less risk:  From all of the above reasons, buying an existing business means less risk.  Of course, this also depends upon the care you have taken to make sure that you have chosen the right business to buy.  Good luck and good hunting!