Give yourself a holiday- free yourself from your business by systemising it.

Do you feel like you’re being held hostage by your business? 

Most small business owners start their business because;
a) they want to do something they’re passionate about; and
b) because they think it will give them more freedom in life by releasing them from the unreasonable demands of their boss.

After a few weeks, however, the truth hits them hard.  Running your own business is a whole lot more demanding than a full time job.  Instead of one boss, you now have ten; your clients, your suppliers, your employees, each with a different set of needs and expectations that have to be met by you. 

You are so busy running the business that you hardly have time for anything else.

But who ever said it has to be that way?  The key to running your business more efficiently and effectively is to systemise it.  Systemising means you have to establish an organised method of dealing with the different functions of your business – from employee recruitment procedures to financial transactions. 

You have to find a way to structure jobs in such a way that things will get done on their own, or efficiently by someone else.  The ultimate goal of systemising your business is so you have more time to concentrate on growing your business and to enjoy your life.

Systemising your business also has another major advantage to it.  When your business processes are organised and proven, there is a much smaller chance for errors.  Because interruptions or errors can be costly, both in terms of time and money, avoiding unnecessary slip-ups serves to improve the overall performance of your business. 

So how do you go about systemising your business? 

First, know that it doesn’t mean you have to re-invent the wheel on each procedure.  You just have to find out how each procedure is best accomplished, document it, and repeat it.  Here is how you should get started:

1.  Take a step back and look at the big picture.

2.  Identify the activities that always seem to go wrong, take up too much of your time, or create a lot of stress for you.

3.  Create diagrams for each activity which indicate:
•   the desired results
•   the workflow
•   accountable persons
•   appropriate timeframes
•   resources needed
•   measurable performance standards

4.  Think about how you can group tasks together and how you can delegate them.

Once you establish systems within your business, you’ll be so much more comfortable with how much better everything works.  You’ll have so much more time for steering the business, giving your customers the attention they need, and most importantly, to spend quality time with yourself and the people you love.

Stop playing Santa- you’re in the business to make money

Words like “corporate responsibility” and “business conscience” have become quite the buzz of late.  Many people think that businesses have become too selfish and that, in their pursuit for profits, they should also give something back to society.  Now that all sounds good if you’re Bill Gates or Sir Richard Branson and can afford that level of generosity.  But what if you’re a small business owner just starting out?  How far should, or can, you go when it comes to being generous?

Many small businesses make the mistake of giving too much.  So much, in fact, that it ends up negatively affecting their bottom line.  In order not to let that happen, you need to have a healthy balance between profitable activities and generosity.  Here are some key mistakes that many small businesses make on a regular basis:

Free information.  Yes, it is important to provide people with information about your company, especially if you’re just starting out.  Therefore, many small businesses regularly send out tons and tons of free brochures or information packages about the products and services they offer.  But does the amount of business brought in by them more than offset their costs?  Instead of sending these types of materials out randomly, it might be a better idea to selectively send them out to people who have specifically asked for such information.

Free samples.  Consumers love receiving freebies such as product samples.  But product samples don’t always convert consumers into customers.  Handing out product samples can become quite expensive if it is not done strategically.  Only make them available to your best prospects.

Donations.  Charities will come knocking on your door to ask for donations at one point or another.  A certain amount of donations to charity are always tax deductible.  But you are not Oxfam and you need to limit your donations to a few selected charities.  Learn to say no once in a while.

Employee perks.  In a small business, especially if it’s a family business, the culture of paternalism is very strong and employee loyalty is highly valued.  Therefore, when times are good, business owners often reward the employees that have stuck with them by giving them huge pay raises and bonuses.  But what happens when times get tough and such employee perks are no longer sustainable?  What if sustaining them means your profitability will be in the red?  When rewarding employees, make sure that you have the ability to sustain those rewards even when business is slow.

When charitable acts start to eat away at your profits, they become bad business practiceA.  Be prudent with your generosity if you are still trying to get your business off the ground.  If you go out of business, you won’t be in a position to help anyone at all. So stop playing Santa, and focus on the profitability and sustainability of your business.

Stick to the knitting - focus on your core business

Small business owners who are looking to grow their business are often tempted by the idea of diversifying into other products or services.  However, a countless number of business ventures fail utterly when their owners decided to diversify away from the core of the original business.  Expanding into other product lines or services takes a large amount of time, effort, and resources.  

When a business doesn’t have enough of these to handle the expansion, you end up with a situation where both the new and old ventures suffer.  This is particularly the case for newly-established small businesses that have very limited resources to begin with. In the early stages of your small business, it is vital that you stay focused on your core business and its true strengths.  

In order to make the most out of your limited resources, you need to identify what it is that your business does best and concentrate on it.  Related and unrelated endeavours will distract away from what your business does best.  Your business may be involved in many things, but there has to be something that it does better than anything else.  

The Coca Cola Company, for example, produces a myriad of different drinks, but its main product is undeniably Coke.  If the company were to stop selling Coke, it wouldn’t survive.  So how do you get clear about what your core business is?  

You can start by asking yourself these questions: 

1. If you were forced to eliminate all of your products and services, and could only keep the one that is most crucial to the survival of your business, which one would it be? 

2. Why would a customer do business with you instead of a competitor?  What does he get from you that he can’t get from your competitor or anyone else? 

3. What one product or service is so important to your business that you would be willing to lose some customers for it? 

4. If your best customer had to deliver a 30-second speech about your company, what would he tell his audience? 

Answering these questions will help you to define what your core business is.  When you concentrate on your core business, you maximise the value you deliver to your customers by satisfying a critical need.  You also build-up your reputation and you’re identified with providing a certain product or service.  

Your customers will be attracted to you because they know with certainty that you will deliver what they need.  This is the best way to become a leader in your market.  So stick to the knitting, and focus on your core business!

You Don’t have to Have all of the Answers; It is okay to Seek Help Once in a While

If you are too proud to ask for help in your business, you are missing out on many valuable learning opportunities. Mentoring is an essential tool to utilise in business. Mentors, business associates, friends and family can all provide valuable insight to assist you in your business success. Mentoring is one of the best sources for quality information and business wisdom on an ongoing basis and is simple to arrange.

Choosing a mentor is an important decision. Start by searching for someone in your business field that is currently in the place where you would like your business to be. Ask for a small amount of their time on a weekly or monthly basis, either in person or via a teleconference. Mentors are generally business owners who have more experience than you, who have achieved a higher level of success and who can become a trusted advisor to you and your business; and, their time is often free.

As a business owner, you are generally on your own. No more bosses to ask advice from and often few employees to bounce your ideas off of. Every business owner needs to have a great sounding board and sometimes they need emotional support throughout their business journey. Read my article, Why it Pays to Have a Network of Advisors, for more information about choosing the best mentor.

Learning from the business mistakes that your mentor may have made may help you avoid those same mistakes while you are growing your business. A mentor’s perspective and past experiences will help you to propel forward quicker in your business strategy.

Business mentors can also offer you access to an extended social network, offering you and your business access to senior decision makers to help you along. People like to help other people, and mentoring is a primary way for successful business owners to give back to the business community.

Mentors provide you with a no pressure and no ulterior motive relationship. This level of openness fosters better communication and a comfortable learning environment. The establishment of trust is something that typically grows into a long term trusted business relationship.

Don’t be afraid or too proud to ask for help in business. Mentors are a tremendous resource for any business owner, at any stage and will help you go further than you would be able to go on your own. Seek out a mentor to begin moving your business forward.

How to Set up Effective Terms and Conditions Before you Sell on Credit

Setting up effective terms and conditions can be a challenge for many small business owners when they are formulating their payment infrastructure. Extending credit can be an effective small business strategy as it allows your business to establish customer loyalty and to increase sales with customers who would not do business with your company otherwise. Consider the following tips when you are setting up your small business terms and conditions:

Understand the Legal Parameters
Each country has a separate standard for credit terms and you will want to familiarise yourself with those laws as you are setting up your small business terms and conditions. What are the legal requirements for customer returns or customer complaints? What are the customer’s rights and privacy laws in your country for small businesses? What disclaimers must your business post to do business with customers?

Establish Procedures
Establish systems and procedures within your small business and across departments to ensure a consistent business approach as it relates to terms and conditions. Consider what your current process is and what the gaps are when establishing procedures and practices in your small business. Define and set up a customer credit policy and communicate it to other team members to ensure a consistent work flow. Develop an application form and consider making it available on your company website for new customers to fill out when they are requesting credit from your business.

Establish a Credit Policy for Your Business
Establish a credit policy for your business which will include the circumstances that you will offer credit, the process to determine a customer’s credit and the terms and conditions that your small business is offering. Select and establish a collections policy for any customer that does not pay or is slow and communicate this process to all employees who would be involved to ensure consistency.

Create a Credit Term Discount
Consider creating a term discount for credit customers such as a 2% net 10 policy to encourage customers to pay their invoices early.

Establishing terms and conditions for your business will help to improve work flow and can enable larger customers who only work on credit to establish a relationship with your business. I encourage you to post a comment about your ideas or practices as it relates to effective terms and conditions that have been effective for your small business. Also, if you are not already a subscriber to my website, enrol to day so that you can continue to receive valuable small business tips such as this.

Selling Your Business: When Is the Right Time?

Whatever your reason, finally deciding to sell your business is probably one of the hardest decisions to make.  Suffice it to say that letting go of something that you have worked so hard for is akin to letting go of a family member or loved one.  Nevertheless, it is still a decision that you may have to make.  If you have to sell your business, however, you have to bear in mind that timing is crucial to making a profit out of the sale.

Impeccable Timing

Just like in stocks, sell when you’re up.  This means, the right time to let go of your business and sell it to someone else is when your business is still showing profits, when prospects of growth are good and when your products are selling like hotcakes.  In addition, you must have a stable network of associates, suppliers, service providers and such – all of whom are vital in not only running your business properly but also in maintaining your position at the top.

Selling when you’re down and out only means that your last recourse to get out of debt is to foreclose and sell because you can no longer manage and run the business profitably.  Your prospects for good buyers will be slim when this happens since no one wants to take over a business that is unprofitable and whose brand identity may be associated with flop after flop.

While your business is booming, look at the others in your industry.  In fact, check the trending in your particular field.  Having a successful business does not mean that your competitors are enjoying the same good fate and that your industry is, for lack of a better term, on the up and up as well.  If your over-all industry situation does not look good, you might get a few buyers but you will not be earning as much as when everything is going great.

Sell to the Highest Bidder?

The great thing about selling a successful business in an industry full of promise and potential is that buyers will stop at nothing to get their hands on a goldmine.  While you may be tempted to sell to the highest bidder, this may not always work out in the end.

You have to remember that if the business you are selling is something that you believe in and love, selling to the highest bidder should not be your sole priority.  If you sell your business with only profit in mind, without taking into account the kind of people who will take over, you will be cheating yourself out of the fulfilment that your business could have given you.  In effect, you may also be cheating your employees, clients and suppliers with whom you have built long-standing relationships.

It would be much better if you sell your business to the highest bidder who is also the best candidate to take over.  Someone who will love the business as much as you, perhaps even more; someone who knows the ins and outs of the business; someone who’s not afraid of hard work; and someone who will absorb all of your employees, deal fairly with suppliers and take proper care of your clients the way you’ve always done.

Outsource to Reduce Your Tax Liability

The business practice known as “outsourcing” was coined in the 1980s.  Outsourcing is a process involving the commission or transfer of a business process to an outside organisation capable of fulfilling that function.  Many types of business functions can and are being outsourced, such as accounting, customer support, human resources, information technology, real estate management, and customer support.

What is Outsourcing?

Outsourcing is an organisational decision usually requiring top-tier management approval.  The decision to divest is not a light one, as it involves the transfer of assets and people, which – depending on the laws of the country in which the outsourcing company is resident – can be assessed capital gains tax.

There are various reasons why companies outsource.  Some want their organisational effort to be focused on their so-called ‘core competencies’, and thus distribute ancillary tasks to an outsourcing entity.  Others are in a fiscal situation that requires them to transfer people and assets to offshore locations in order to avoid or minimise taxes that would be otherwise imposed on them.

Outsourcing is not exactly the same as off-shoring, however interchangeably the terms might be used.  When one outsources, he or she enters into a contract with a supplier or service provider, while off-shoring simply means the transfer of a function – which may or may not remain within the parent organisation – to an overseas location.  It is also different from subcontracting in that the supplier is not involved in a specific project only, but in the ongoing activities of the contracting firm.

Tax Benefits of Outsourcing

Businesses want to streamline their budget and reduce their tax liabilities.  By outsourcing certain tasks, they can operate under the aegis of the supplier and have minimal exposure in the supplier’s resident country.  This means that they will also have a minimal amount of the legal responsibility that accompanies such functions as the recruitment and termination of workers, property purchases, accounting functions such as payroll, and sometimes even incorporation.

Outsourcing is a way to reduce tax liabilities because with the expenses being incurred with the outsourcing process, the company can sometimes be assessed for a lower income tax.  In an era where companies do their utmost to streamline tax outlays and other expenditures to achieve the maximum possible efficiency, this can prove to be a winning edge in a very competitive arena.

Outsourcing can also save the contractor money because a lot of foreign outsourcing destinations offer tax incentives to entice companies to avail of the services of locally-based suppliers.  These can take the form of regional tax perks or income tax relief, and is a factor whose effect is usually taken into consideration early on in the outsourcing process.

Other Benefits

Outsourcing also offers other advantages apart from the reduction in tax liabilities.  It enables access to a larger labour pool whose talents may have been previously inaccessible had the contracting organisation chosen to keep the process in-house; the service provided is backed by a binding contract with legal redress; the provider can give higher-quality service than possible within the parent organisation; it reduces time-to-market; and if and when the outsourced function is no longer needed, the contract can be terminated and the services either given to another supplier or taken back into the company that outsourced it in the first place.

Take control of your life - use your time effectively

Time Management is perhaps one of the most talked about subjects not just in the business world but in our social circles as well. 

The concept or the idea has been elevated to the point that it has become an abstract principle or an ideal – much like those taught in monasteries and temples of ancient religions such as the 7 gates to inner peace or the secrets of energy flow – always to be sought but never to be achieved. 

Some people will brag about how they are never late for appointments, but is this really the essence of time management? 

Some people will talk about the increased profits and revenues from their business and present this as a proof of their mastery of time management.  Is this all there is to it? 

Can you say that time is your ally when you come home late every night with barely enough time to eat, much more sleep?  Can you say that time management has truly been a big factor in your success when you’d give away your liver or one of your kidneys just so you can have a clone that could do what still remains to be done in what little time that you have?

What It Is and What It Is Not

Far from being an abstract idea or an ideal, time management is actually a practical method for managing our time.  It is composed of specific steps and sound principles that are easy to understand and follow. 

Of course, as with diet formulas and leadership programs, your biggest enemy in catalysing or inducing this change is yourself, particularly your discipline and perseverance. 

Contrary to popular belief, time management is not only about getting more things done.  In fact, as you read on, you will realise that you will have to let go of some of your most time-consuming tasks if you want to become an effective time manager. 

In my complimentary eCourse at www.secretstobettertimemanagement.com I share some proven time management techniques.  Over 7, brief on-line lessons, you’ll gain access to some of the best tips to help you to maximise your productivity, overcome procrastination and take charge of your life!  

Time management is getting more important things done efficiently.  It is not about working harder or logging in more hours at work; it is about maximising the potential value of time spent and investing in a time management system that will let you use time as efficiently as you can and thereby achieve optimum use of your time. 

In the same light, although time management starts with ourselves, it is not limited to what we do.  In fact, most of the fruits of time management will come only after efficiently cooperating and synergising with other people.  In this sense, to be effective in time management, you will also need to be effective in dealing with other people. 

Much like the way passive incomes grow from long-term monetary investments, so will passive work grow from long-term time investments in yourself, in things that you use and do, and in other people.

Lastly, time management is not and will never be a one-size-fits-all kind of program.  Something working well for other people is no assurance – no guarantee – that the same technique will work as effectively for you. 

It is not like a toy or a gadget that you need to assemble only once to ensure results.  Rather, it is a personalised process of change that differs from one person to another.  It requires continuous assessment, feedback and adaptation on your part to work.

If you need a helping hand to get you started, just visit www.secretstobettertimemanagement.com for 7 brief, daily on-line lessons that’ll take you less than 5 minutes per day to read.  Don’t wait – do it now!  

3 Incredibly Simple, but Outrageously Powerful Keys To Guaranteeing Your Email Messages Are Read

By Jimmy D. Brown  

There’s nothing that comes close to its power in online marketing. 

In fact, many of the most critical elements of eBusiness are tied to it:  joint ventures, newsletter publishing, automated follow-up, article distribution, free reports, autoresponder messages and eCourses, networking… the list could go on and on. 

Of course, I am referring to EMAIL MARKETING.  It is impossible to be successful online without some form of marketing via email.   

Nothing else can boost your business like a good list and an understanding of how to use it. 

You can *literally* send a mailing in the morning and earn several thousand dollars by the end of the day with email marketing. 

What I want to share with you in today’s lesson is how to increase your email marketing leads, sales and profits.  So, let’s get at it… 

–> Develop an attention-grabbing subject line. 

Russell Crowe would have never won an Academy Award for Gladiator if no one had watched the movie.  Britney Spears wouldn’t have gone quadruple platinum with her latest CD if no one listened to her music. 

And you ain’t gonna earn a single penny in profits from your email marketing if folks don’t read the message you send. 

It’s one thing to send an email out to 50,000 prospects, it’s another thing to get any of them to read it. 

And whether or not you need to start writing your Oscar acceptance speech depends upon how well you craft the “subject” line of your email promotion message. 

There are three keys to writing subject lines that are so compelling that the recipient is practically forced to click and open your email. 

1. Personal. There is something both attention-grabbing and exciting about seeing your name in the subject line of an email. 

For one thing, we just love to see our own names.  Nothing grabs our attention quicker than something that is specifically about us or for us.  

And, for another, personalization *typically* means it isn’t SPAM.  While some spammers do have access to databases with our names, for the most part their lists are built by harvesting emails. 

So, when we see our name in the subject line, we immediately are drawn to it… 

“Jimmy, here is the information you requested”“Jimmy, I’d like to give you a free copy”“Jimmy, did you forget about this?” 

Almost every good autoresponder or email distribution system will have a “personalization” feature that will allow you to automatically insert your prospect’s name into your email messages when sending your mailings.  It works like this… 

A. Person joins your list through a subscription form, which captures their name and email address. 

B. You insert a predetermined code (like  ) that your autoresponder or mailing system provides you, into the email message. 

C. The system automatically converts that tag  into the actual recipient’s name before delivering the email. 

Voila – you’ve got personalized emails.  You can generally use these personalization features in both your SUBJECT line of the email and the BODY of the actual email message itself. 

An additional attention-grabbing feature to the ‘ol subject line is to TARGET your audience.   Of course, you will *always* want to send your emails to a targeted audience.  I.E. Don’t send your Wrestling email to a homemakers’ list. :o) 

For example:  I recently sent a mailing out to a smaller list I have of folks who are interested in reprint rights to products.  I had made reprint rights available to my new product, and I wanted to let them know about the licenses.  Here are some sample subject lines that I might have used… 

“New reprint rights released today…”“Reprint rights are available…”“Sell this new product and keep every penny”  

You may receive 500 emails a day, but if you are interested in reprint rights (and you would be, or you wouldn’t be on that list) then this particular subject line is going to stand out when you download your emails. 

When you combine personalization AND targeted audience, then you have a very compelling subject line… 

“Jimmy, new reprint rights released today…”“Jimmy, reprint rights are available…”“Jimmy, sell this new product and keep every penny” 

That’s an email I’ll read every time. :o) 

2. Powerful. Another key to writing an email subject line that entices the reader to take a look at your message is to use “power words.” 

A “power word” is a word that appeals to the senses.  It’s been shown over and over that we do not buy based on logic, but rather on emotion.  Email marketing works on that same premise.  

A few “power words” include:  Free, New, Exclusive, Amazing, Fast, Results, Guaranteed, Unlimited, Step-by-Step, Overnight, etc. 

Etc. means “and so on.”  Don’t put “etc.” in your subject line. That’s not a power word. :o) 

“Power words” are strong motivators for reading further.  Why?  Because they trigger our emotions.  They create curiosity.  They are compelling.  

So, use them. 

— Sidebar —  

Since I’ve mentioned something you SHOULD include in your subject line, let me also mention something that you SHOULD NOT use.   

Avoid two things like you avoid an angry rattlesnake… hype and in-your-face symbols.  

Don’t make outlandish claims like “Earn $50,000 overnight.”  If it isn’t believable, then folks will simply delete your email without ever reading it. 

And for goodness sake, don’t use “in-your-face” symbols!!!!!!! No one reads *****URGENT******* or (((((Read Now))))) or @@@Newsflash@@@ 

Kind of gets the same response as that obnoxious alarm clock at five in the morning. 

In other words, it’s a turn off! :o) 

— End of Sidebar —  

Another “type” of power words is a DEADLINE:  24 hours only, next 3 days, only 5 will be accepted, the first 10, etc. 

Power words, especially the word “FREE” are particularly effective in getting people to read your email.  Combine a power word with a deadline and you’ve got a winner. 

3. Promising.  The third key is to present a desirable result.  Your subject line must make a promise.  It must inform the reader, in that split-second that they view it, that there is something that awaits them if they read your email.  

And that something must be desirable.  It must be something that the reader does not want to miss out on.  It must appeal to the emotions and pull the reader to the edge of their seat like they were waiting for the climax of a really good movie. 

Your subject line should create expectation.  

Understand this:  folks don’t buy products because they want your product… they buy products because they want the result of your product.  We buy exercise equipment because we want to look good. We buy candy bars because we like the taste.  And we visit the dentist because we ate too many candy bars. :o) 

We revolve around results.  We work because we want the paycheck.  We drive our vehicles because we want to get somewhere.  We play golf because we enjoy it.  We are a results-driven society. 

By creating an email subject line that promises results you create expectation.  Look at the difference between these two subject lines… 

“Free 7-day eCourse released today…”“Free 7-day eCourse you can obtain in 5 minutes…” 

Both have a power word.  Both are fairly interesting. But… 

…which one creates expectation?  The second one makes a promise… I can have it in 5 minutes! 

This is one of the biggest keys in email marketing, and yet is often overlooked. It amazes me how many ezine publishers, for example, have this subject line… 

“Bob’s Newsletter, Issue 212″ 

Whew, hold me back.  I can’t wait to read that. :o) 

Sure, some folks will read it anyway — especially if you have a loyal readership who knows your stuff is first rate. 

But, I don’t care WHO you are, you will ALWAYS have better results with a subject line that creates expectation. 

You can apply these three keys, “Personal, Powerful and Promising” to any form of email marketing you use… autoresponders, newsletters, free reports, solo mailings, joint venture offers, virtually anything to do with email marketing. 

Get this right and it will be time to start working on the ‘ol Academy Awards acceptance speech for your Best Email Oscar. :o) …………………….Ready to learn more from Jimmy D. Brown about getting your subscribers to open, read and act upon the messages you send them? Then grab your copy of Subject Line Secrets today >>  HERE  <<.  Not only will you find out which words trigger your readers to click on your emails, you will also get 20 proven templates you can start using right away.…………………….

Auto-responder

The concept of the follow up autoresponder revolutionized Internet Marketing. Now, “Auto Message Setup” promises to bring the field an even greater degree of efficiency.

This recent innovation lets experienced marketers painlessly transfer marketing know-how to their entire downlines. A marketer can now provide each of his downline representatives with a follow up autoresponse system that is already packaged with the marketer’s pre-written messages.

The result? Just a few minutes of work on the part of an experienced marketer, and each of his reps is set up with the same tried and true marketing messages.

Case Study: Marketer Matt and the New Breed

For example, take a look at the case of a fictional network marketer named Matt M:

For years, Matt has been successfully marketing All Natural Pharmaceuticals using a follow up autoresponder. In fact, much of his success can be attributed to the set of seven messages e-mailed to all of his potential customers. Matt has carefully crafted those messages over the years, and they’re really great.

Recently, Matt has been trying to pass what he’s learned along to his downline representatives. He explains his marketing principles over the phone, and he knows that several of his reps pass his follow up messages around amongst themselves.

However, Matt finds that his pearls of wisdom rarely survive this ‘telling and retelling’ intact. He knows his reps aren’t getting anywhere near what they could out of his knowledge. He wishes there were a way to harness today’s technology, and put it to use for the greater good of his downline…

Enter Auto Message Setup

Using an Auto Message Setup system, Matt’s downline reps can order their own follow up autoresponse accounts that are already packaged with Matt’s pre-written messages. They can reap the fruits of Matt’s experience with ease.

Each rep will customize Matt’s messages for himself by logging in to his new follow up autoresponder account, and entering his own contact information.

Here is Matt’s original autoresponse message:

Hi LEAD NAME,Thanks for stopping by the All Natural Pharmaceuticals web site today! We hope you come back soon!Best Regards, Matt M.
matt@all-natural-pharma.com 918 Awl St.
Natural, PA 22314

Notice that the message greeting uses a variable, (LEAD NAME). The variable ensures that each of Matt’s leads will receive a message personalized with his or her own name. Notice, also, that Matt’s name and address are at the end of the message.

Case Study: Downline Dan and the New Breed

Dan is one of Matt’s downline representatives. He’s ordered his own follow up autoresponder through Matt. Since Matt is using Auto Message Setup, Dan’s account came pre-packaged with Matt’s marketing messages. Dan personalized those messages to himself by answering a few questions in his Online Control Panel. Now Dan is sending his own personalized version of Matt’s messages to his customers! All of the basic content is Matt’s, but Dan’s contact information is on the letters. Here is the autoresponse that Dan sends to his potential customers:

Hi, LEAD NAMEThanks for stopping by the All Natural Pharmaceuticals web site today! We hope you come back soon!Best Regards, Dan D.
dan@pharma-ceuticals.com 5 Farm Way
Sootuh, TN 88457

Notice that the contact name and address at the end of the e-mail are Dan’s, but that the greeting at the beginning of the message still includes the name of Dan’s lead.

Mission Accomplished

With Matt’s experience in hand, Dan is now marketing more successfully than ever before. And he isn’t the only one - Matt’s entire downline is now using his marketing messages! Matt’s commissions are growing exponentially.

Matt and Dan’s situation is not unique. Any network marketer with an established downline can take advantage of the opportunities available in an auto message setup system. There’s no better way to put more auto in your autoresponder.

Try this excellent auto-responder service - just click here to learn more