Storefront: Does you store persona say “come in” or “get lost”?
It goes without saying that an effective storefront calls out to potential customers and invites them to look at the merchandise. No matter how great your items are, if your storefront doesn’t attract passers-by, you will have a hard time encouraging walk-in customers who actually contribute a large part of your sales income.
Have you ever [...]
Getting the Most from Your Online Presence
More than 10 years after the popularisation of the internet as a means of mass marketing, entrepreneurs are still finding this frontier a place one could easily get lost in. Case in point are the millions of entrepreneurs worldwide who are finding out the hard way that having a fantastic looking website doesn’t necessarily ensure [...]
The Good, the Bad and the Ugly of Podcasting for Small Businesses
Small businesses have found their perfect marketing method – podcasting – or have they, really? Podcasting may be the next best thing since sliced bread but it isn’t truly that different from other marketing methods. Podcasting, just like any marketing method has a good, a bad and an ugly side.
The Good: Make Your Mark
Podcasting is [...]
