How to survive the downturn
The current world wide economic downturn has, again, highlighted why small business owners must actively scrutinise their finances. Many small business owners still rely on old and/or out of date information.
Last week, I recently met with a new client who had experienced a 25% decline in their sales. When I asked them about their cost [...]
How to improve your reading speed
What if you could TRIPLE your reading speed in under 60 minutes?
That was the question Dr Michael Masterman asked me to consider — when he sent me a review copy of his new speed reading audio course three months ago. And you won’t be surprised to hear that I didn’t believe it!
Now, I’ve always avoided [...]
What are the ways to eliminate price objections?
Almost everybody in sales has suffered price objections at some point.
However, most salespeople follow the wrong path and try to grab a potential customer by asking invasive questions like:
“If I can offer solution to your such and such problem, will you buy that one today”? or
“Holding back is the only thing that you can do”? [...]
Terms associated with ongoing financial meltdown
Given all of the problems with the current global financial markets, you might like to reacquaint yourselves with the following terms:
CEO –Chief Embezzlement Officer
CFO– Corporate Fraud Officer
BULL MARKET — A random market movement causing an investor to mistake himself for a financial genius
BEAR MARKET — A 6 to 18-month period when the kids get no [...]
Choose a good domain name to help promote your business
Did you know that a good domain name can give a big boost to your online business?
In fact, it can help you take your online business to new heights. Almost every successful company, big or small, is using the Internet to reach its target customers and increase its website traffic. They create their commercial site; [...]
How to achieve anything in your business
I am a big believer that “if you think you can, you can” and “if you think you can’t, you cant”…either way you’re right.
So the next time you say something can’t be done, stop and take a look at this video.
I know this won’t please the animal activists but it does stop and make you [...]
Using a scorecard
Introduce a scorecard to give you an early warning system that all is not well.
Businesses of all sizes, be they large corporations or a newly-established small business, spend a considerable amount of time and effort developing well-thought out strategic plans that work to pave the way for their business’s success. Yet, many of them fail to [...]
Stop playing Santa- you’re in the business to make money
Words like “corporate responsibility” and “business conscience” have become quite the buzz of late. Many people think that businesses have become too selfish and that, in their pursuit for profits, they should also give something back to society. Now that all sounds good if you’re Bill Gates or Sir Richard Branson and can afford that [...]
Stick to the knitting – focus on your core business
Small business owners who are looking to grow their business are often tempted by the idea of diversifying into other products or services. However, a countless number of business ventures fail utterly when their owners decided to diversify away from the core of the original business. Expanding into other product lines or services takes a [...]
Broaden your marketing efforts
This is another important concept. If you currently run one radio commercial or use only your business cards to market your business, you’ll have limited the number of customers you can reach.
By broadening your marketing efforts in several directions, you’ll be able to reach more potential customers – and be able to convince them that [...]
